Plant-Based Products
Made Easy

Simple Swaps
for a Healthier You

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What if you could eat healthier without changing anything in your diet?

You would lower your cholestrol, reduce your blood pressure or even lose weight!

Without taking any supplements, without giving up on your favorite foods or learning new cooking skills, without a magic formula.

You could be starting with your next trip to the supermaket...

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You know eating more plants is healthier for you, the planet, and the animals, but...

  • You don't want to give up your favorite foods or go vegan
  • You aren’t sure which plant-based products taste best or where to get them
  • You worry you won't get enough protein

...and you don’t have the time to figure all this out!

For example, where are you more likely to find…

  • A plant-based burger—McDonald’s or Burger King?
  • A salad topped with meatless meat—Applebee’s or The Cheesecake Factory?
  • A wider selection of plant-based groceries—Kroger or Walmart?
  • A plant-based meal kit delivered to your home—Hello Fresh or Purple Carrot?

This video series solves these problems and makes plant-based eating incredibly easy.

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Discover easy plant-based upgrades to foods you love like burgers, pizza, and ice cream...that taste great and are healthier.


This is your fast track to:

  • Delicious plant-based swaps for America’s 16 favorite foods, plus 2 surprises
  • A salad topped with meatless meat—Applebee’s or The Cheesecake Factory?
  • Which major restaurants and stores carry these swaps
  • More than $100 in coupons to help you try the swaps

Today there are more delicious plant-based products than ever. Learn which are the best and where to find them.

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In quick, fun videos you'll discover "swaps without sacrifice" for the most popular meat, dairy, and egg items. Plus, you’ll learn…

  • Which supermarket chains have the most plant-based products
  • How to find plant-based-friendly restaurants and stores nearly anywhere
  • How to instantly know if a product or menu item is plant-based
  • How to cut your family’s meat consumption without changing what you eat
  • Lower your risk of chronic disease and foodborne illness
Video Poster Image

You'll also get the inside scoop on things like:

  • The major tourist attraction with more than 400 plant-based options
  • The plant-based bacon from the world’s largest food company
  • The plant-based chicken with more protein than regular chicken
  • The plant-based egg with zero cholesterol
  • The non-dairy milk named a Consumer Reports Best Buy

Your Host

With more than 20 years’ experience in plant-based eating, Ken Beller has done the taste-testing and research for you. Wherever you are in your journey to healthier eating, from avid meat-eater to long-time vegan, he can relate.

Born into a cattle ranching family, Ken ate a meat heavy diet for most of his life. Discovering the benefits of plant-based eating, he switched to a plant-based diet more than 20 years ago.

Building on his degree in chemical engineering, he earned a certification in plant-based nutrition from Cornell University. Combining his knack for research with his love of good food, he developed this series to make plant-based eating easy for everyone.

Ken is an acclaimed business leader, public speaker, workshop creator and instructor. He is also the co-author of two books, including Great Peacemakers, winner of more than 30 awards and endorsed by 3 presidents and 3 Nobel Peace Prize winners.

This one-of-a-kind video series

Is NOT a cooking course.

(There are no recipes.)

Is NOT a nutrition course.

(There’s no boring science.)

Is NOT an expensive course.

(With $200+ in coupons, it pays you.)

IS a simple swaps course.

There’s nothing else like it.

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This video series takes out the guesswork and saves you time, money, and frustration.

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course goes live

Celebrities on Plant-Based Eating

Ariana Grande
Ariana Grande

“I am a firm believer in eating a full plant-based, whole food diet that can expand your life length and make you an all-around happier person.”

Ariana Grande is a multi Grammy award-winning American singer.

“It took me 10 days to drop my cholesterol. I lost 8lb, my blood pressure came down. In 10 days my skin cleared up and my breathing was right.” is multi Grammy award-winning American singer for The Black Eyed Peas and Emmy award winning actor.

Simon Cowell
Simon Cowell

“It has helped me sleep and I wake up feeling less tired. I noticed a massive difference in how I felt in about a week. have more energy and focus and it wasn’t difficult.”

Simon Cowell is an English television personality, entrepreneur, entertainment manager, and record executive.

Liam Hemsworth
Liam Hemsworth

“There are no negatives to eating like this. I feel nothing but positive, mentally and physically. I love it. I feel like it also has a kind of a domino effect on the rest of my life.”

Liam Hemsworth is an award-winning Australian Actor best known for his role in the Hunger Games movies.

Alicia Silverstone
Alicia Silverstone

“Nothing’s changed my life more. I feel better about myself as a person, being conscious and responsible for my actions, and I lost weight and my skin cleared up and I got bright eyes, and I just became stronger and healthier and happier.”

Alicia Silverstone is an award-winning American actress, producer, author, and activist who is best known for her rolls in Clueless and The Crush, and Batman and Robin.

Steve Harvey
Steve Harvey

“Disease is not what's hereditary. It's the habits that are hereditary. So, change your habits and you change your destiny.”

Steve Harvey is an American comedian, television presenter, broadcaster, and author.

How It Works

When you enroll, you will get full access to all 20 lessons so you can take them at your own pace. For your convenience, each lesson will also be emailed to you one per day, starting today. All lessons will be yours to keep for life so you can refer back to them whenever you like.

Rest assured, you can try this course risk-free because it is backed with a 100% money-back guarantee. If, for any reason, you don't like it, simply email us within 30 days and you will get a full refund, no questions asked. The $100+ in coupons are still yours to keep!

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This course is based on years of research and my personal database of over 2,000 plant-based swaps!

You can start eating healthier today without making the sacrifice of changing your diet

Whether you...

  • Want to clean up your diet to feel better,
  • Are curious to try new meatless burgers you've heard about,
  • Are a vegetarian or vegan looking for more options,
  • Or are curious about plant-based eating for environmental or ethical reasons,

this online course is for you.

Ready for a healthier you?

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